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Mercedes-Benz South Africa
Sales and marketing
Mercedes-Benz South Africa markets and sells Mercedes-Benz cars (Mercedes-Benz, Maybach and smart); Mercedes-Benz commercial vehicles; Mitsubishi passenger cars and LCVs; Western Star, Freightliner and Mitsubishi FUSO trucks.
Mercedes-Benz South Africa is wholly owned by Daimler AG, and is one of the largest foreign investors in South Africa.
The company started its South African operation in Johannesburg in 1954, today its headquarters are in Zwartkop, Gauteng. Marketing and sales, finance and controlling, media and communications, information technology, dealer network, after-sales services and supply chain divisions operate from these offices
Market performance
|
Sales volumes |
2009 |
|
Passenger Cars |
21 933 |
| Commercial vehicles (over 3,5 tonnes) |
5 202 |
Contribution to the economy (2009)
Wharfage to National Ports Authority: R60-million
Taxes: R650-million
Number of suppliers doing business with MBSA: >1 100
Personnel costs: R1 500-million
Training and qualification expenses: R20-million
Corporate social responsibility: R23-million
Growth
The total net portfolio for 2009 was R28-billion.
Dealers
Mercedes-Benz South Africa 's dealer network incorporates over 90 dealership points. These dealerships represent Mercedes-Benz (passenger cars and commercial vehicles), smart, Mitsubishi Motors, Freightliner, Western Star and Mitsubishi FUSO throughout South Africa, Lesotho, Swaziland, Namibia and Botswana. Dealer of the year
The annual Dealer of the Year competition is Mercedes-Benz South Africa 's most prominent recognition and reward programme for dealers. Dealers compete for the prestigious Chairman's Award and the winner is the dealer that excels against a challenging set of customer-orientated measures.
The 2008/2009: Dealer of the Year is Rola Motors, Strand. |
