Zwartkop – Mercedes-Benz South Africa (Pty) Ltd. (MBSA), an official team sponsor to Bafana Bafana, today unveiled the new team bus that will be used prior to the commencement of the FIFA World Cup. This forms part of a sponsorship over a three year period.

SAFA CEO, Mr. Leslie Sedibe, was in attendance, together with Dr. Hansgeorg Niefer, President and CEO of MBSA. The dignatories were the first to place their photos on the team bus to show their support of the national road show campaign.

MBSA is encouraging fans across the country to get on board and support our national team.

“The clarion call of our campaign is, ‘Driving Bafana Bafana…get on board’. Careful consideration, commitment and passion have been put in over the last few months to come up with an innovative and interactive way to bring together South Africans in support of the national team. Mercedes-Benz sees this sponsorship as a platform to satisfy the ever growing appeal for the country’s most popular sport, football”, said Dr Niefer, MBSA President and CEO.

To garner support for the team and as part of the national road show that will be rolled out across the country over the next few weeks, the ‘Driving Bafana Bafana…get on board’, campaign will engage fans through a photo element, where fans stand a chance to have their photo included in the final image that will form part of the accumulated imagery to be printed on the bus. In addition, there are fantastic prizes to be won. Once the bus branding has been completed, it will be handed over to the team in early May.

With a little over 100 days to go before the world’s largest sporting event takes place in our own back yard, South Africans across the country will have a chance to be a part of the MBSA campaign, to amass support for Bafana Bafana, ahead of the soccer spectacular in June.

The road show will start on 15 March in Cape Town and will move along the coastline, with Gauteng as the final destination at the end of April.

As MBSA embarks on this journey, it gives South Africans an opportunity to share in the soccer frenzy that is steadily building.

Look out for road show details in your area and together we can Drive Bafana Bafana… get on board!