Mercedes-Benz continued the positive trend of the past few months by posting a significant increase in sales in February. A total of 4 839 passenger cars have been delivered to customers since January 2010 15% more than the previous year (4 223).

“We are delighted that we started the year with a strong increase in sales and attribute this success to our wide model range, making us clear market leaders in the premium segment with the S-Class, M-Class, E-Class and C-Class models. Our recently introduced C220 CDI and E250 CDI engines will give us an additional boost in March, building up to an excellent first quarter result,” says Eckart Mayer, Divisional Manager, Mercedes-Benz Cars.

“The recently launched E63 AMG has been very well received and is now complemented by the C63 AMG limited edition. Further excitement has been added to the M-Class range with the AMG 10th Anniversary Edition and the M-Class Sports Package, which gives our discerning customers, who want to show their passion for the sporty side of life wherever they go, a special touch of panache,” adds Mayer.

“Currently we have embarked on an exciting 2010 marketing campaign. This initiative draws customers in to our dealerships and invites them to take part in a test drive, thereby exposing them to our product offering and also help build momentum towards the 2010 spectacular,” adds Mayer.

To garner support for the team and as part of the national road show that will be rolled out across the country over the next few weeks, the ‘Driving Bafana Bafana…get on board’, campaign will engage fans through a photo element, where fans stand a chance to have their photo included in the final image that will form part of the accumulated imagery to be printed on the bus. In addition, there are fantastic prizes to be won. Once the bus branding has been completed, the bus will be handed over to the team in early May.

“In addition, this special marketing event, Mercedes-Benz will show our support to our national team, Bafana Bafana. All the campaign activities to the run-up of South Africa’s largest sporting spectacular will not only benefit our dealers and customers, but will also show the spirit of a united nation,” concludes Mayer.