• De Wit Motors, Ermelo, receives three category awards as well as the coveted Chairman’s Award

Pretoria - De Wit Motors of Ermelo has been announced the winner of the prestigious ‘Chairman's Award’ at the Mercedes-Benz South Africa (MBSA) Dealer of the Year 2010 Awards function. De Wit Motors was selected by the MBSA President and CEO, Dr Hansgeorg Niefer, as the company's top-performing dealership for having demonstrated highest achievement and performance excellence.

“De Wit Motors sets itself apart by consistently applying the ‘stretch principle’. As soon as something is improved or a target is met, the dealership team, lead by Johan Coetzer, would look for innovative ways to further improve on this, hence they continually extend their business achievements,” says Dr Niefer.

The Chairman’s Award is the ultimate accolade to be bestowed on any dealership in the Mercedes-Benz SA dealer network. Competing for the Chairman’s Award, are all four brand centre category winners, together with the four independent and four market centre category winners.

When selecting the dealer for the Chairman’s Award, both quantitative and qualitative measures are taken into consideration. These include the hard facts reflected in the scorecards, as well as the qualitative elements which include attitude, willingness and cooperation, community involvement, staff development, and support for MBSA’s strategic initiatives.

Brand centres are major metropolitan dealerships which represent exclusively any one brand from the Mercedes-Benz SA stable, providing in all the customer services including sales, servicing, parts, financing and merchandising. The market centres and the independent dealerships represent more than one brand in a particular region.

De Wit Motors is an independent dealer operating in the Ermelo region for the brands – Mercedes-Benz passenger cars, Mercedes-Benz Commercial Vehicles, Mitsubishi Motors products, and Freightliner and Mitsubishi FUSO.

Other winners in the annual competition were:

Dealer of the Year category - Winner

Mitsubishi Motors: Independent Dealer - De Wit Motors, Ermelo
Mitsubishi Motors: Market Centre - McCarthy Kuneni, Highveld
Mitsubishi Motors: Brand Centre - Mitsubishi Brand Centre, Durban

Freightliner/ Fuso: Independent Dealer - De Wit Motors, Ermelo
Freightliner/ Fuso: Market Centre - John Williams Motors, Free State
Freightliner/ Fuso: Brand Centre - Freightliner / Fuso Brand Centre, Durban

Mercedes-Benz Commercial Vehicles: Independent Dealer - United Motors, Bethal
Mercedes-Benz Commercial Vehicles: Market Centre - Rola Motors, Helderberg
Mercedes-Benz Commercial Vehicles: Brand Centre - Mercedes-Benz Commercial Vehicle Brand Centre, Gauteng East

Mercedes-Benz Cars: Independent Dealer - De Wit Motors, Ermelo
Mercedes-Benz Cars: Market Centre - Union Motors, Lowveld
Mercedes-Benz Cars: Brand Centre - Mercedes-Benz Passenger Cars Brand Centre, Gauteng East

Overall Winner
Mercedes-Benz South Africa Chairman’s Award
De Wit Motors, Ermelo